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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us.
Alexis M.

Alexis M.

Lisa made the home-buying process so easy and enjoyable. She was always very responsive and knowledgeable with any questions we had. She treated us like family from the very beginning. I couldn’t have asked for a better realtor...
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Michelle A.

Michelle A.

Lisa Longenbach gives 100% at all times! Always available for questions and ensures a smooth transaction! She’s extremely professional and communicates consistently throughout the process, which makes a seller or buyer feel at ...
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Karen B.

Karen B.

As a first-time home seller, I was intimidated at the prospect of selling my deceased Mother’s home and spent quite a lot of time googling home sales in the area, googling the Realtors associated with them, and then selected Li...
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Maureen G.

Maureen G.

Thank you for making the purchase of my condo seem so simple! Your longevity and expertise in real estate are worth their weight in gold! You are the best!
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Dianne J.

Dianne J.

I had an excellent experience with Lisa Longenbach from Keller Williams. When my brother passed away, she went above and beyond my expectations to help prepare his house for sale. She kept me informed at every turn, and her car...
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Richard & Saira

Richard & Saira

May I say that it was a pleasure working with you? Very professional and attentive. I will recommend you anytime. Thank you for your help.
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Andy B.

Andy B.

Bought and sold the same home with Lisa - fantastic experience both times. Extremely professional and helpful. Lisa knows the ins and outs of the business, and her experience really shines. Highly recommend! Thank you again!
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George Q.

George Q.

Lisa was very easy to work with. We were looking for our house for quite a while and doing so from across the country. She kept us updated on all new listings that met our criteria, even those that were "coming soon". I recomme...
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Sherri S.

Sherri S.

Lisa made selling my childhood home a very easy experience. She coordinated every aspect of the sale. A very easy, pleasant person to work with. I will call on her again when I am going to sell my home.
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Patricia C.

Patricia C.

Lisa Longenbach was beyond amazing! We are first-time buyers and had no idea what we were doing. Lisa explained every step of the way, from sitting down with us day one to go over numbers to investigating crawl spaces. Her expe...
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